Matilde opens first store in Soho

The online, sustainable fine jewellery brand, Matilde has announced the opening of its first in-person store in Soho’s Ham Yard Village.
For five weeks only, opening on 17 November through till Christmas eve, the store will showcase the brand’s collections of eco-friendly designs for both men and women.

All pieces are crafted from 100% recycled precious metals including 14k yellow and white gold, and made with environmentally kinder, lab-grown diamonds.

Matilde Mourinho, founder, said: “I can’t wait to open the doors to the seasonal store this November. The experiential space launch marks one year in business for Matilde Jewellery, and I could not be prouder to see the brand come to life in a brick-and-mortar space and have the opportunity for customers to be up close and personal with the brand.

“Bringing the Matilde collections offline and enabling customers to see, touch and try on the pieces means that more people will be able to see just how beautiful and stylish that sustainable fine jewellery can be – all without breaking the bank.”

source https://www.jewelleryfocus.co.uk/202396-matilde-opens-first-store-in-soho