Get-Diamonds launches virtual ‘try-on’ tool

Get-Diamonds has launched an augmented reality (AR) tool, ‘Virtual Hand’, that enables users to virtually try-on a variety of diamond rings in different sizes, cuts, and settings, using computerised imaging.

Virtual Hand is intended for use by retailers as a service for their customers, and the first stage of the AR tool is open to all users, registered or not.

The second stage, which will only be open to registered users, will enable users to virtually try-on stones from Get-Diamonds listings, not only in rings but also in earrings and other jewellery.

The advanced tool is the result of cooperation with Inova Diamonds, a company that specialises in technological solutions for the online marketing of diamonds and jewellery using AR.

Artium Sondelzon, co-founder of Inova Diamonds, said that a later stage of Virtual Hand will offer full 3D technology, including realistic diamond and gold reflection and diamond rotation.

Get-Diamonds is the B2B online platform for listing polished diamonds and is owned by the World Federation of Diamond Bourses (WFDB).

Get-Diamonds is reportedly the only B2B online platform to offer this tool. It lists polished diamonds and is owned by the World Federation of Diamond Bourses (WFDB).

Eyal Shirazy, Get-Diamonds’ executive director, said: “Virtual Hand offers retailers an important advantage in selling diamond jewellery, one which I believe their customers will appreciate. The response of the trade has been overwhelmingly positive, and I believe that it will attract a significant number of new users to Get-Diamonds.”

source https://www.jewelleryfocus.co.uk/206014-get-diamonds-launches-virtual-try-on-tool