NAJ takes step to elevate pricing code of practice

The National Association of Jewellers has taken the step to elevate its pricing code of practice to ‘assured advice’ with its primary trading standards partner.

Working with Buckinghamshire and Surrey Trading Standards team, the National
Association of Jewellers (NAJ) has said it aims to continue its proactive approach to educating members through easy-to-read summaries of sometimes complex legislation, ensuring consumers continue to buy from NAJ members with peace of mind.

The codes of practice are a set of written rules explaining how jewellery businesses should behave.

The assured advice is designed to benefit consumers and protect NAJ Members rather than prosecute those who do not follow the rules. The result is an agreed-upon document aligned with wider consumer protection protocol and legislation. Those ignoring the code of practice could be deemed to breach consumer protection laws.

Principal officer of the NAJ, Ben Massey, said: “Shaping professional excellence in the jewellery industry and protecting the consumer goes hand- in-hand.

“The Pricing Code of Practice is a crucial step in ensuring standards across the trade.
Working with Trading Standards to turn these documents into Assured Advice; gives peace of mind to consumers and retailers who follow the law.”

source https://www.jewelleryfocus.co.uk/206582-naj-takes-step-to-elevate-pricing-code-of-practice