IEG, Vicenzaoro September: 20% more foreign visits than in 2019

Vicenzaoro September closes its 2022 edition by recovering and  surpassing pre-pandemic results. The overall number of visits was up 10% compared to 2019 with an explosion  of foreign attendances showing an increase of 20%. Over half of the total attendance was international (51%),  rom 124 countries worldwide. 

To date, total media contacts have reached 92 million gross, of which 29 million are from the foreign press.  Over 20 million viewings (impressions) on Vicenzaoro’s social channels during the event, while professional  operator viewings of exhibitor profiles on The Jewellery Golden Cloud B2B platform exceeded 125 thousand.

Global business has returned to Vicenza. Italian Exhibition Group’s international gold and jewellery show confirms its role as a hub for business, training, information and networking with figures that prove it to be an  increasingly important point of reference for the sector’s international community, both in terms of new  products and its ability to anticipate market trends with its four communities: Icon, Creation, Look and the  Design Room.

To be more precise, foreign attendance saw Europe as the most represented with Spain (7.3%), France (5.5%)  and Germany (5.1%) in the lead. Among non-European countries, the United States (5.7% of the total) took first  place. Good attendance also from Turkey (3.3%) and the Middle East, especially Israel (2.5%) and the UAE  (2.3%). Also returning were India (1.9%) and Latin America with, Mexico, Colombia (both at 1%) and Brazil  (0.7%).

Numbers that allow market players to breathe an air of optimism with over one thousand brands exhibiting at  Vicenza and that confirm the vibrancy of Italian exports, up by +36.5% between January and May 2022.  According to the snapshot presented at Vicenzaoro by Federorafi, data processing by Confindustria Moda’s Study Centre based on ISTAT data shows the United States in first position with +24.9% of exports compared to  the same period of 2021 (+115 million euros, in absolute value), followed by Switzerland at +31.4% and the Arab  Emirates at +23.3%.

Vicenzaoro September also confirmed its role as an international reference point due to the entire institutional  and associative world being in attendance, from Confindustria Federorafi, Confartigianato Orafi,

Confcommercio Federpreziosi, CNA Orafi, Confimi Industria Gold and Silver Category to Assogemme,  Assocoral and AFEMO – Association of Jewellery Machinery Manufacturers and Exporters, CIBJO – World  Jewellery Confederation, MAECI and ITA, and key figures from the global industry, such as Cyrille Vigneron,  President and CEO of Cartier, and Guido Grassi Damiani, President of the Damiani group.

A full-blown success also for VO Vintage, the spin-off dedicated to fine vintage watches and jewellery, which  saw an increase in the B2C attendance of Italian and international enthusiasts and collectors. A market and  lounge in which knowledge was gained on the value that watches and jewellery represent as forms of  investment, thanks to panels featuring key figures such as Ugo Pancani from FHH – Fondation de la Haute  Horlogerie.

Next appointment for the community is at Vicenzaoro January from 20th to 24th January 2023.

WHAT THE EXHIBITORS SAY

Giacomo Pieroni, Sales Manager and Co-founder of Rue des Mille: “It was an extremely positive edition marked  by excellent attendance and general optimism. In addition to the Italian market, we also met buyers from the  United States, Israel, Estonia, Montenegro, Greece and Spain. In general, despite the pandemic, the sector has  held up very well and has rediscovered its strength, as has Vicenzaoro, a show that we have strongly believed in  since 2013, the year we founded our brand. It is the right course.”

Massimo Gismondi, CEO of GISMONDI 1754: “The foreign attendance, both from overseas and Europe, was  very good for us in terms of potential and new dealers, with quality visits in line with our positioning and what  we are looking for. We also experienced interest and propensity for the future, all positive signs.»

Luca Stefanini, CEO of Roberto Demeglio: “After the pandemic, we recorded a complete turnaround at the  show, which saw a significant increase in interest on the part of the international public. On a commercial level,  the show went very well with customers attending mainly from Europe but also from Australia and America.”

Enzo Lazzerini, General Manager of Novecentonovantanove Firenze: “As at last March’s edition, we were  pleased to see a positive trend during these days of the show. To be more exact, we noticed an increase in  international visitors from many European countries and beyond: a sign of restart and re-opening for the foreign  market as well.”

Nico Clary, Head of wholesale for Fabergé: “Vicenzaoro September 2022 was a very successful event for  Fabergé in terms of business, visitors and press, despite a complicated socio-economic and political period. We  are extremely satisfied because we met many of our partners and developed new contacts and relations from  all over the world in an edition that provided the stage for us to exhibit our object d’art dedicated to Game of  Thrones, a unique piece presented for the first time in Europe at Vicenzaoro.”

Stefano Migliorini, owner of Migliorini Gioielli: “This edition of Vicenzaoro September not only confirmed the  positive trend that the sector has been experiencing over the last two years, it also witnessed a growing pace.  What impressed us over these five days was the quality and high profile of the buyers from every geographical  area. In addition to Europe, we consolidated and activated relationships with visitors from the USA, Japan, Israel  and the entire Middle East, all driven by enormous enthusiasm and motivated in their search for new ideas, a  fundamental element for a company like ours to test the product on strategic markets.”

Federico Zonta, CEO of D’orica: “This edition of Vicenzaoro confirmed the already positive trend of the current  year. It provided an opportunity to meet customers that we hadn’t seen for a long time because of the pandemic  and who have shown marked confidence in the D’orica product. We also received requests from buyers from  different countries, who expressed their appreciation for the authenticity of our product and our company  philosophy, giving us the chance to open up to interesting new markets.”

source https://www.jewelleryfocus.co.uk/207024-ieg-vicenzaoro-september-20-more-foreign-visits-than-in-2019