ROX opens first London store

Rox Jewellers has announced the opening of its first London boutique, located in the Battersea Power Station.

The showroom comprises 1,500 square feet and has been designed in a similar style to the company’s six other Rox boutiques in the UK with bespoke fixtures, “luxurious” fabrics and “high spec” finishes though-out.

The boutique also features an exclusive Moet and Chandon champagne bar designed for guests to “relax and shop in ultimate luxury”.

Rox Jewellers said: “We’re delighted to be opening our first store in the capital showcasing our own-brand diamond jewellery collections, designed and crafted exclusively by our master artisans and designers.

“The opening coincides with our 20th anniversary this month as well as the launch of its latest seasonal campaign featuring model cover star Misse Beqiri. The campaign which was unveiled this week, is an homage to the ultimate IT Girl celebrating 20 years of the quintessential ROX woman.”

source https://www.jewelleryfocus.co.uk/207487-rox-opens-first-london-store