Andre Michael launches lab-grown diamond jewellery range

Hatton Garden-based jewellery supplier Andre Michael has announced that it has launched its lab-grown diamond jewellery range in fancy shapes for retailers in the UK and Ireland.

The rings, earrings and pendants are available in D/E-colour with lab-grown diamonds starting from 0.50 carats. Recommended retail prices for the lab-grown diamond jewellery range start from £999 for the rings.

The retailer said it has “worked hard” to make sure there is no risk of mixing up natural and lab-grown diamond jewellery. The company has made absolutely sure that its manufacturing processes are watertight, so there is no risk of ‘cross-contamination’ between lab-grown diamonds and natural diamonds.

All of the lab-grown diamond jewellery in the collection is independently certified. The certification is engraved in the rings.

A statement from the company said: “We had a very positive reaction from retailers to the round shapes in our lab-grown diamond jewellery range, and so we decided to extend the collection to fancy shapes too.

“The value to the retailer is that the margins from lab-grown diamond jewellery sales are now very healthy, so we would urge retailers to order in volume, before margins fall as lab-grown diamond production is expected to pick up.”

 

 

source https://www.jewelleryfocus.co.uk/208376-andre-michael-launches-lab-grown-diamond-jewellery-range