Natural Diamond Council launches Assure 2.0 portal

The Natural Diamond Council has announced the launch of the new Assure 2.0 online portal.

The updated portal aims to enable all purchasers of diamond verification instruments to browse through the directory, understand the features and analyse the results of the new series of Assure testing.

The Assure 2.0 portal and its directory showcase the results of DVI testing on an updated Assure sample of natural diamonds, synthetic diamonds and diamond simulants in a range of sizes.

David Kellie, CEO, Natural Diamond Council, said: “At the centre of consumer protection is the ability to distinguish between natural diamonds, laboratory-grown diamonds, and diamond simulants.

“The success of the Assure Showcase in London demonstrates the shared commitment to ensuring consumer confidence across the jewellery industry. The UK has taken a strong stance on this, which is positive for the natural diamond industry. It is a positive development that will move the industry forward in a way that will benefit everyone.”

Alan Cohen, president, London Diamond Bourse, added: “We were delighted with the turnout from the trade and independent jewellers, many travelling across country and from overseas to attend.

“The feedback received was positive with many commenting on the wide variety of machines available to suit any size organisation and budget. We are expecting to see an uptake in the prevalence of Diamond Verification Instruments in the British jewellery trade because of the Assure Showcase.”

 

source https://www.jewelleryfocus.co.uk/208254-natural-diamond-council-launches-assure-2-0-portal